Competition: Step Into the Story at Kildare Village

I like to think of myself as a good present-buyer. For birthdays, Christmas and other festivities, I put quite a lot of thought into the gifts I purchase and how it could reflect the interests or personality of the recipient. I love seeing the reaction of friends and family when they wrestle with wrapping paper and sellotape, eventually uncovering their gift but that’s not the sole part of the process that I enjoy.

I love the ease with which we can shop online, transactions can be made from the most comfortable of locations and I feel no guilt in wearing a giraffe onesie whilst doing so. However, I miss the human interaction that shopping often requires. The shared excitement when the sales assistant asks whom the gift is for or the opportunity to meander down Grafton Street and treat yourself to a Butlers steaming white hot chocolate with marshmallows and cream, of course.

Various retailers have attempted to harness that personal element in their seasonal campaigns but few have executed it as well as Kildare Village. Titled ‘Step Into the Story’, they have created three different narratives whereby a father & son, best friends and a couple, each purchase luxury items which are intrinsically linked to the personalities of the recipient. The campaign is succinct but beautifully illustrates the caliber of brands available and the festive spirit which Kildare Village has cultivated just over 50 kilometres from Dublin.

Kildare Village Competition

Earlier this week, Kildare Village inquired if I would be interested in offering a €100 voucher as a competition prize to you, the reader. Of course, I said yes! With brands including Louise Kennedy, Anya Hindmarch, Kate Spade, Nike and DKNY available, I have no doubt that you will be spoiled for choice.

The competition will last for a week with the winner announced on Christmas Eve. Making my inaugural visit to Kildare Village is at the top of my new year resolutions but if you have recommendations as to which boutique I should visit first, I’m all ears!

Step Into The Story at Kildare Village with Minnie Mélange

Written by

Sinéad Burke is an academic and a writer with an obsessive interest in fashion, education and 'Extraordinary Women'. She is an ambassador for the Irish Society for the Prevention of Cruelty to Children and the National Women's Council of Ireland.