ISPCC Shield Campaign

I have some news.

The ISPCC Shield Campaign has been in circulation for the past four years. It was launched to help protect children from bullying, to cultivate awareness of the issue and to begin a conversation about the topic. Simultaneously, the organisation designated March as the ISPCC Anti-Bullying Month.

Since it’s inauguration, the campaign has grown immensley. An array of celebrities have volunteered as ambassadors for the campaign. These include: Colin Farrell, Saoirse Ronan, One Direction, Louis Walsh, Little Mix, Brian O’Driscoll, The Script, Ellie Goulding, Olly Murs and Mrs. Brown.

Penneys ISPCC Shield Bangle €2.50 available in stores during the month o...The campaign has resulted in an incredible number of funds being donated either online, via text or through purchasing the shield for €2 in your local Penneys.

However this year, it is not just the ISPCC shield which is on offer, but you can also purchase a ISPCC bangle which a simple but beautiful shield charm. These will be on sale in every Penneys store in Ireland today for €2.50 each. Penneys are huge supporters of the ISPCC, they independently sourced these bangles and will give 100% of the monies back to the ISPCC.

Now, for the news…

I am honoured and slightly awestruck to be an ISPCC Shield Ambassador. The work which the ISPCC undertake is something which I have supported for as long as I can remember. The time, care and space which the organisation gives children to talk and to be heard is invaluable. I feel extremely lucky and privileged to be part of such an incredible campaign.

Sinéad Burke - ISPCC Shield Campaign

Furthermore, I also received news this week that Penneys have highlighted four ISPCC Shield Ambassadors for their window displays in this month of March. These are Laura Whitmore, The Script, Colin Farrell and me. From today, you will be able to see my face in the window of 38 Penneys stores. Daunting but so incredibly exciting.

UPDATE: I’ve just heard that Marks & Spencers have also chosen me as one of their ISPCC Shield Ambassadors for March. You will be able to see my photo in all of their stores nationwide. Whilst the ISPCC bangle is unique to Penneys, you will be able to purchase an ISPCC Shield pin in your local M&S for €2. All money is being donated to the ISPCC.

Thank you so much to Caroline Downey, Penny Dix and Eimear Larkin. A huge thank you to Barry McCall for taking the wonderful photo, to Gill & Katie in Penneys and Carmel in Marks & Spencers.

If you can, please support the ISPCC, perhaps you could donate online or purchase a shield / bangle. The work that they do is essential but the ISPCC continues to need our support.

Written by

Sinéad Burke is an academic and a writer with an obsessive interest in fashion, education and 'Extraordinary Women'. She is an ambassador for the Irish Society for the Prevention of Cruelty to Children and the National Women's Council of Ireland.